CLIENT BRIEF:
Launch of new branding and roll-out of Capsicana Sauces in Sainsbury’s nationwide, to be supported by press releases, blogger outreach and social media # campaigns.
At the start of the project, we conducted a key piece of work around tone of voice and strategy for Capsicana for the months ahead. This formed a fundamental part if the marketing campaign and key messages for creative.
Critically, we secured over 60 bloggers with a reach of over 200,000 who agreed to review the sauces and write posts on their social pages and/or blogs in return for product. We negotiated a partnership with Ellie’s Kitchen which is set to run for a two month campaign period.
In addition we wrote and uploaded blogs, created a launch video, promoted food festivals attended, images for social media campaigns and communicated monthly newsletters in the run up to the launch in Sainsbury’s.
PRESS & JOURNALISTS
As part of the launch brief, The Media Snug wrote and sent both a consumer and trade press release to key food journalists and bloggers, and designed postcards and menu cards to accompany the press packs. We were also key in negotiating a long term promotional campaign with Jamie Magazine and BBC Good Food Reader evenings.
Social Media Campaign
Compadres! enjoy the citrus flavours of Peru with Amarillo CHILLI peppers #PeruvianSauce https://www.capsicana.co.uk/ #LatinAmerica #capsicana
¡Arriba, Arriba! Lose yourself with the authentic vibrant flavours of Mexico! https://www.capsicana.co.uk/ #Capsicana#MexicanSauce#LatinAmerica
Amigos! Encounter the real flavours of Cuba with a tangy bite and a kick of habanero chilli! https://www.capsicana.co.uk/ #Capsicana#CubanSauce
Feeling adventurous? Cook up the flavours of Brazil using our #Braziliansauce with Frutescen Chilli & Coconut https://www.capsicana.co.uk/
#Brazilian Peruvian Shrimp & Papaya Skewers. Serve with #jicama #Mango salad perfect for #midweekmeals Get Recipe: https://www.capsicana.co.uk/recipes/brazilian-peruvian-shrimp-papaya-skewers/ …
#Mexican Spiced Roasted #Chicken Drumsticks. Perfect for roasted or barbecued chicken! #Capsicarnival Recipe: https://www.capsicana.co.uk/recipes/mexican-spiced-roasted-chicken-drumsticks/ …
Capsicana Blogs
Celebrate #PeruvianIndependenceday with us this Friday. We bring you a taste of Peru with tips for Peruvian Fiesta https://www.capsicana.co.uk/peruvian-independence-day-july-28th/ …
#PeruvianIndependenceDay The national drink of Peru is the Pisco Sour, a colourless grape brandy - Recipe: https://www.capsicana.co.uk/peruvian-independence-day-july-28th/ …
#recipeblog Special #NationalTequilaDay - dust down your sombrero, grab tequila, lime & salt & liven up your Monday! https://www.capsicana.co.uk/tequilait-makes-happy/ …
Instagram Posts
Sample Twitter Posts
Just made the most delicious paella using @Capsicana sauce it will be over on http://justkatiee.com soon!
