Put simply, PR is the way we get our story in front of the media, whether that be in print, on screen, radio or digitally.
The power of public relations (PR) should not be underestimated. It gives you exposure to new audiences you wouldn’t normally be able to reach through your own channels, but can also help with SEO (search engine optimisation), ranking your brand higher on Google. A third party website review of your product or service not only gives credibility, but also helps you rank for key search words and phrases.
The right PR gives your brand authority, builds trust and confidence, and is very likely to deliver results.