Alec Dobbie, CEO and co-founder of FanFinders, had previously spent much of his career as a software developer working for the likes of Shell, Halifax and TUI. He set up Fanfinders in 2013 as a platform for connecting new parents with the brands, after becoming frustrated at the intrusive nature of the parts of the industry following the birth of his first child.
FanFinders hosts online communities allow a value exchange between exciting brands and consumers. Their first community Your Baby Club UK has attracted over 2 million members at a rate pf 50k a month.
Read here to read some of the articles Alec has written: