Capsicana Media Campaign

CLIENT BRIEF:

Launch of new branding and roll-out of Capsicana Sauces in Sainsbury’s nationwide, to be supported by press releases, blogger outreach and social media # campaigns.

At the start of the project, we conducted a key piece of work around tone of voice and strategy for Capsicana for the months ahead. This formed a fundamental part if the marketing campaign and key messages for creative.

Critically, we secured over 60 bloggers with a reach of over 200,000 who agreed to review the sauces and write posts on their social pages and/or blogs in return for product. We negotiated a partnership with Ellie’s Kitchen which is set to run for a two month campaign period.

In addition we wrote and uploaded blogs, created a launch video, promoted food festivals attended, images for social media campaigns and communicated monthly newsletters in the run up to the launch in Sainsbury’s.

PRESS & JOURNALISTS

As part of the launch brief, The Media Snug wrote and sent both a consumer and trade press release to key food journalists and bloggers, and designed postcards and menu cards to accompany the press packs. We were also key in negotiating a long term promotional campaign with Jamie Magazine and BBC Good Food Reader evenings.

Social Media Campaign

¡Arriba, Arriba! Lose yourself with the authentic vibrant flavours of Mexico! https://www.capsicana.co.uk #Capsicana#MexicanSauce#LatinAmerica

Amigos! Encounter the real flavours of Cuba with a tangy bite and a kick of habanero chilli! https://www.capsicana.co.uk #Capsicana#CubanSauce

Capsicana Blogs

Instagram Posts

Sample Twitter Posts

Blogger Reviews

Sample Blogger Facebook Posts

Food Festivals and Awards

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